Der Newsletter enthält Fehler, doch der Versand ist abgeschlossen! Was nun?

If you have ever panicked over an email marketing campaign error (or still have nightmares over the error you made last year), this post is for you and should provide some much needed relief.

Here are some real-life email campaign errors:

(Please note some facts have been slightly distorted to protect the identity of the companies.)

- An email was sent to a company’s full subscriber base (>50k customers) with the subject line as “tbc”

- An email that was not supposed to be broadcast at all was sent to over two million subscribers

- An English audience was sent an email written entirely in Spanish