Wie steigert man die Email Conversion Rate?

Batch-and-blast email campaigns have never been a good idea when it comes to creating strong customer relationships. But now that the consumer is king, with unprecedented control over what marketing gets her attention, companies really have to step up their efforts to develop more relevant, well-designed emails that maintain their power from the inbox to the website.

Reggie Brady, president of direct and email marketing consultancy Reggie Brady Marketing Solutions, points to a 2012 MarketingSherpa report that lists segmentation/targeting, landing pages, subject lines, calls-to-action, and personalization as the most effective testing techniques for driving program performance. Of these, she advises marketers spend time on segmentation/targeting, as it will have greater impact on relevance.