Ist Email Marketing nur reine Marketingsache?

Email’s ROI is leading to more extensive use by organizations – for the standard reasons, ability to track and personalize, speed of communication, dynamic content and lower costs. This increased focus is also getting the attention of other groups within your company.

Your added popularity is an excellent setting to incorporate a cross-functional element into your email reporting. Regardless of industry, invite members of your call center, merchandising, creative, circulation, human resources, public relations and finance; recap your quarterly numbers and offer them the ability to use the medium.