Denken Sie beim Entwerfen Ihres Email Programms an Menschen und nicht nur an Email-Adressen!

Ideas for increasing your responses by using a more human approach…

What would you say if I was to suggest you take account of your target audience when designing your email program?

Actually, you’d probably say nothing… just roll your eyes and find fresh reading material.

It’s not exactly groundbreaking advice.

However, the nature of digital marketing seduces us into thinking of the “audience” as a collection of data or unfeeling robots.

So we have segments, samples, cells and clusters…where each email address is a set of numbers, a sequence of letters and a few database fields.