Holen Sie das Beste aus Ihrer Email-Signatur heraus!

You know that you’re a true email marketer if every single one of your emails includes a call-to-action. And I’m not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis. Yes, your personal email signature can provide a serious marketing opportunity.

You are most likely already using your own email signature to provide information about who you are and where you work. But you can take this practice to the next level by updating your signature to reflect the marketing campaigns you are running today. Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. Encourage them to turn their email signatures into a marketing mechanism, and they will most likely leap at the chance to sound smarter and help you in your promotional efforts. You, in turn, will get more traffic to certain pages and boost conversions...