Advertising with big data – the new normal
Rocket Fuel | 05.05.2014 16:00
Advertising with big data – the new normal
Oliver Hülse (Rocket Fuel GmbH)
Torsten Ahlers (NEXT AUDIENCE)
- operationalising of Customer Data
- intelligent RTB
- user-driven Retargeting
- well-known customer and new reach
- first party data to drive cross and up selling
- the new roll of agencies
– data safety
Oliver Hülse (Rocket Fuel GmbH)
Torsten Ahlers (NEXT AUDIENCE)
- operationalising of Customer Data
- intelligent RTB
- user-driven Retargeting
- well-known customer and new reach
- first party data to drive cross and up selling
- the new roll of agencies
– data safety
Event: NEXT Berlin