cluetec

Market Research in India: managing fieldwork in an enormously big market


Mittwoch, 24.10.2012, 16.45-17.30 Uhr, Raum 6
With current technology, market research today is not as difficult to manage as it was when conventional methods were being used. With the advent of new technologies, it is easier to monitor and control the data collection. This is extremely important for projects in highly heterogenic markets, where the consumers greatly divert in culture, education and language and where teams have to be managed over large distances.

Aakash Bhasin and Jan Schöttelndreier show how one of India's biggest market research agencies faces these specific challenges by using modern mobile market research technology. They demonstrate how to manage large scale projects using mobile technology and highlight the benefits and advantages of mobile devices for effective and efficient fieldwork.

Präsentiert von Aakash Bhasin, Vice President – Client Services, Market Xcel, New Delhi
Jan Schöttelndreier, Managing Director, cluetec GmbH

Event: Research & Results 2012