Award: E-Mail-Award 2016
Alt gegen Neu
Eingereicht von:
Dialogschmiede GmbH | Media Markt Austria |
Demonstrate the positive impact of behavioral communication vs. non behavioral communication.
For trading in the old tv, consumers got, depending on the price category, a coupon with a unique code. The launchnewsletter was already sent to basically tv-interested customers. Depending on an active and tv-(offer)relevant websitebehavior or newsletter-behavior, the following newsletter-phases were customized.