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7 Email-Design-Fehler, weswegen Ihre Emails gelöscht werden

Es ist traurig aber wahr: Das Auge isst mit! Auch gute Inhalte können einfach ignoriert werden, wenn eine Email Design-Fehler hat…
24.05.12 | Interessanter Artikel bei ConstantContact

It’s heartbreaking to think that people are making snap judgements about whether or not to read your emails based on a quick glance.

But they are. You are, too! Here’s how we all sort through our inboxes:

1. We choose an email message
2. We give it a two-second glance
3. We decide if it’s worth our time
4. If it is, we keep it and read it
5. If it’s not, we hit the delete key, and send the email to the trash

How can you keep your email out of the trash? The secret is good design. In those first two seconds, that’s all your reader sees.

Let’s take a look at seven common design mistakes that get emails trashed, and I’ll offer more than seven solutions to help your next email get read.