The heat is on: ESG compliance and sustainability versus brand value and business impact. Marketers and business leadership face the challenge to satisfy a voracious consumer. Consumer expectation on how brands produce responsibly for a greener future has increased with „Fridays for future“, growing nutritional awareness and clean energy delivery plus service. Furthermore, consumers ask for more personalization, better data security and longer product life-times. They affect business impact like never before; putting brand management on the edge of feasibility. This outstanding panel of brand marketers shares how to stay ahead of competitors and to keep their love brand status. So, better listen carefully to secure your business future!


Speaker
Christian Deuringer
Head of Global Brand Management

Marcus Macioszek
Marketingdirektor

Martin Meyer-Gossner
Founder

Event: DMEXCO - Digital marketing Conference