Global Choices in Mobile Advertising
This whitepaper is presented to show some options that mobile publishers and developers have to monetize their audience: customers that have chosen to either download the app or browse through the content on a mobile website.
A quick overview touches upon ad network performance measured in fill rate or response time and what that means for the choices publisher have in order to maximize the Ad ARPU of their inventory.
As successful mobile publishers quickly become attractive to an international audience, global considerations as well as learnings from the current app store economy are touched upon.
A quick overview touches upon ad network performance measured in fill rate or response time and what that means for the choices publisher have in order to maximize the Ad ARPU of their inventory.
As successful mobile publishers quickly become attractive to an international audience, global considerations as well as learnings from the current app store economy are touched upon.