NEHA VITHALDAS

Dear Hiring Manager,

I am writing to express my interest in contributing my extensive experience in brand management, marketing strategy, and business development to your esteemed organisation. With over a decade of experience, I have consistently demonstrated my ability to lead high-impact initiatives that drive brand growth and strategic market expansion.

In my most recent role at Unilever, I was entrusted with overseeing the development and execution of a €2bn brand portfolio. This experience allowed me to refine my skills in brand portfolio management, where I led cross-functional teams to ensure the delivery of consumer-centric products aligned with market demands. My efforts in orchestrating integrated global communication campaigns, particularly during the UEFA Euro 2024, were crucial in maintaining and enhancing brand equity across diverse markets.

My background also strongly focuses on data-driven marketing and digital strategies, where I have successfully leveraged analytics to optimise consumer engagement and drive revenue growth. My ability to navigate complex market dynamics, combined with my strategic thinking, has enabled me to develop and execute long-term plans that align with overarching business goals, resulting in significant market penetration and category growth.

I am particularly drawn to opportunities that allow me to apply my expertise in change management and innovation. At Unilever, I implemented the SWITCH change management framework to lead transformative projects, achieving a 22% improvement in recruitment processes through AI-driven analytics. These experiences have equipped me with a deep understanding of the nuances of managing and leading teams through periods of change, ensuring both strategic alignment and operational excellence.

Beyond my technical expertise, I am passionate about fostering a collaborative and innovative work environment. My leadership style empowers cross-functional teams to achieve their best while focusing on the organisation’s strategic objectives. This approach is crucial in today’s fast-paced business landscape, where agility and creativity are key drivers of success.

I am excited about the possibility of bringing my skills and experience to your organisation. My brand management background, strategic insight, and leadership capabilities will allow me to make a meaningful contribution to your team. I look forward to discussing how I can help your organisation achieve its goals.

Thank you for considering my application.

Warm regards,

Neha Vithaldas

+44-7471302461/+91-9702874779